At one point, westerns were scored with pseudo-Copland and similar strains. Many composers had their say. Tiomkin brought his colorful Glazunov and Rimsky-Korsakov flavor to the American west. Friedhofer brought his sophisticated harmonic voice to Copland's big outdoors. Eventually, Moross seemed to nail it down with The Big Country. Then Elmer Bernstein brought to a similar vernacular his own unique interpretations of the western sound with The Magnificent Seven. All of these were given life by mostly the same orchestral requirements and through decidedly "American" folk melodies, harmonies and rhythmic devices. Even TV commercials used the music, literally in some cases, to sell products like cigarettes. The western sound was easily recognizable.
Then, just a few years later, Ennio Morricone turned it all on its head. Gone were folk melodies, expansive outdoor themes, swirling violins, big orchestral crescendos, Copland and anything else associated with typical western scoring. Instead there were whip snaps, Spanish trumpet solos, twanging guitars both electric and acoustic, harmonicas played in unorthodox manner, grunts and groans from male chorus, minor key oboe solos, spurs jingling, you name it. Within what seemed like just minutes, a brand new western sound was born. It still thrives today. If companies were to mimic a western sound in their commercials today, they would go straight for the Morricone "Italian western" sound.
I think that development made A Fistful Of Dollars (or something else around that time by Morricone) not only unique but certainly innovative. --Doug
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