Intrada Soundtrack Forum

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"There is a principle which is a bar against all information, which is proof against all arguments and which can not fail to keep a man in everlasting ignorance...that principle is contempt prior to investigation.
Herbert Spencer

It'd have to be something really excellent for me to turn over $29.99 for one cd... I wouldn't mind if it were something I really wanted, but on the other hand, it might keep me from taking a chance on a score I haven't heard before...

Back at ya later

Erik and I were talking about Back To The Future specifically as a title that I think could have that size of market. James, I certainly agree that many titles would not even come close to that number. But a score like Back To The Future would do much better numbers than the normal. There are so many things that could be done in terms of marketing once you make an agreement with Universal, reuse fees, etc. Before my stroke I did marketing for 38 years and believe me I got real creative and successful. The store owners would just shake their heads and smile on the way to the bank! My point on the 10,000 and this is just a number that could go up or down slightly that until you try you'll never know. If your attitude is no way then you will fail. You have to really make an effort and you'll succeed. Maybe as an example and this is just a thought Roger and Douglass have an excess of very difficult CD's to sell say 500 of 10 titles. You sell the CD for $29.95 and offer one of the titles at NC (consumer pays shipping). You are raising cash for something that is sitting in the warehouse which you can use to promote something else. But if Universal won't help then it is all just talk. Or maybe it is too expensive even at $29.95.
Tom

_________________
"There is a principle which is a bar against all information, which is proof against all arguments and which can not fail to keep a man in everlasting ignorance...that principle is contempt prior to investigation.
Herbert Spencer

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WE HAVE COME TO VISIT YOU IN PEACE AND WITH GOOD WILL.

_________________
"There is a principle which is a bar against all information, which is proof against all arguments and which can not fail to keep a man in everlasting ignorance...that principle is contempt prior to investigation.
Herbert Spencer

Like I said Jangles we would have to know the cost of the reuse fees etc involved. If Varese could as an example release Chinatown again on say a new budget label such as Marco Polo/Naxos with no dollars involved other than cover art etc., no reuse fees etc. because they did the original soundtrack, they could sell it for say $9.95. Now how many do you think they would sell? I would like nothing better than to eliminate the gouging on e-bay. As I stated earlier there are all sorts of marketing tools available if one wants to pursue them. Let me give you another small example. Rebates. Depending on the amount there can be as little as a 20% return on say a $50.00 rebate on a $300.00 item. People don't send them in! The source of this information is a lens company called Tamron who produce and still sell a lot of lenses. Also, keep in mind this fact too. If the costs were the same and you sold at $30.00 instead of $20.00 you would only have to sell 2,000 at 30 to achieve the same dollar volume. Lot of options. Remember my friend I did this for 38 years. And the business I was in charge of was very difficult because of mail order being so much cheaper than in the store. Service was the key to our success as it is with Intrada and SAE almost all of the time. There is always a rotten egg once in awhile but that is being in business. I always treated people the exactly the same whether they wanted an adaptor ring for $3.00 or a $200.00 camera. You take care of your customer and most of them will remember and return again.
Tom

_________________
"There is a principle which is a bar against all information, which is proof against all arguments and which can not fail to keep a man in everlasting ignorance...that principle is contempt prior to investigation.
Herbert Spencer