A much easier method to implement would be to limit sales to 1-3 to a customer for a limited time, like a week, and then let everybody order what they want.
But let me tell you why that won't happen.
The bulk of the orders on a 1000 or 1200 print run title go to retailers like SAE, Moviemusic, Intrada, BuySoundtrax, soundtrackers, etc. They take about 60% of the available copies. In the case of Varese, there is no reason at all to not do this, because they make the exact same amount of money.
Another reason not to do this is because many customers would rather order from a particular vendor rather than the manufacturer. They can’t list the title until they know that will get some quantities of the title so customers who want to order from say, SAE will not be able to do so until over a week has passed. Further, I strongly suspect that if retailers were forced to wait a week to order they would order fewer copies.
In addition, this probably won’t happen is because the possibility of sell-out helps to push sales of specific editions. If you want it now, you have to buy it now or miss it forever. If the pace can be sustained it is definitely a boon to cash flow for the labels, despite the bellyaching of fans.
The best and most reasonable solution is to increase the print runs. If you know that you always sell out of 1000 print run CDs, then press 1200, then 1500 on up until you reach a level where demand is satisfied. (Yes, I know that calculating print runs is difficult but the 1000 CD releases have uniformly sold out just because of the size of the print run)
This would be an easy solution to implement and would eventually discourage scalpers. Why would anybody pay 60$ on ebay if they can get it direct from Varese?
BTW Tai-pan, this issue will keep coming up for discussion because the end users of the product are not happy with the current system. Whether it is fair or not, it is perceived differently. Every time that someone misses a release that they would have bought because they had to go to work or school or because they were on holiday they are going to feel cheated. Frankly many people don’t feel like they should have to stay up till 3:00 AM to be sure of having a chance at a release they don’t even know that they will want.
This issue is not going to away, no matter how many times it has been discussed because many don’t feel that a resolution has been reached.
_________________ No matter where you go, there you are....Wait a minute! That's how it always works out.
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