Silent film actor, body builder, stuntman and enterpreneur Joe Bonomo, brainstorm behind many marketing ideas that to this day are still in practice began purchasing lots of unsold vinyl LPs back in the 1960's and began selling them at a discounted price. Previously those recordings were simply discarded or destroyed by the record companies. Remember those old flashy department store signs advertising records 3 for a dollar? His idea.
I bought a copy of his book The Strongman awhile back, an insane but fascinating read about the crazy old days of silent film making, a lot of those fuckers would be jailed today for the things they did in the name of idiotic entertainment.
Another one of his brainstorms is selling the expensive but desired cashews at a cheaper price by purchasing the broken ones from the nut companies and marketing them as "ends and pieces".
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